Effects of customer trust and online experiences in building hospitality brands

Customer trust embodies customer beliefs of actually receiving a promised service and manifestations of consumer’s confidences in an exchange parties reliability and integrity. The study is based on the fact as to how trusts criteria affect online purchase especially in regard to booking and buying the accommodations and also that accommodation providers assume that are very essential for consumers to make the online purchase. In total 150 consumers and 80 hotels owners/operators in India were examined. There are enormous discrepancies between consumers and accommodation providers were searched. Like formal guarantee of providers, security concern, refund of price paid delivery time and information about confirmation and they will switch from one brand to other due to promise breakage, less service quality, high price charged. However, these trust criteria were viewed inconsequential by the accommodation providers. It concluded with vast number of suggestions and recommendations for the accommodation providers need to include in their websites and build reputation and strong brands in the hospitality market

Main Motivational Factors of Farmers Adopting Precision Farming in Hungary

V

Economic and Social Barriers of Precision Farming in Hungary

Precision farming may play an important role in agricultural innovation. The study focuses on the attitude of Hungarian farmers toward precision farming. Based on the relevant technical literature, we performed a nationally representative questionnaire survey of 594 farmers and deep interviews with experts and farmers (30 persons). As regards the questionnaire, the authors found that the management of the average farm size in Hungary has the highest willingness to innovate and the second highest level of education among the developed clusters. The survey shows undertrained farmers with large farms to be the second most open group, which may result in the partial application of precision farming techniques. One of the most unexpected results of the Precision Farmers’ cluster is that the positive socio-economic utility of precision farming is rated as extremely low. In-depth interviews prove that the use of precision technologies does not increase local social cohesion. Strong organisational isolation of precision farmers prevents the spread of innovation knowledge and precision farming amongst the farming community, and the challenges of competitiveness alone do not force farmers to apply precision farming. Our results may be useful for the establishment of agricultural strategy